About Us

RUFI: Inspired by Nature, Crafted for Balance

RUFI is a high-quality lifestyle brand born from Australia’s deep connection to nature. We create products that bring harmony to body, mind, and environment, transforming daily routines into moments of joy and renewal.

With sustainability at our core, we combine modern luxury with eco-conscious innovation, offering thoughtfully designed personal care and home essentials that reflect the rhythm of nature.

Guided by the philosophy Rediscovering Unison: Fragrance & Inner Harmony, RUFI believes in the power of balance—where luxury meets simplicity, and well being aligns with sustainability.

Our mission is to inspire a slower, more intentional way of living, celebrating the beauty in small moments and the joy in everyday life.