Credibility is an understatement in the fast-paced world of the personal care industry. It’s not just a nice-to-have but rather it’s essential.
When a product is trusted and proven safe, it says a lot about both the product itself and the brand behind it. That’s why every product must go through careful testing to make sure it’s safe to use and follows all safety rules.
As consumers become increasingly discerning, they’re examining ingredient lists and making conscious choices about what’s truly safe for sensitive skin and the environment. But let’s be honest, while being gentle on sensitive skin is essential, the ultimate combo is a product that also smells amazing.
With so many body care options on the shelves, one question remains: what should be our standard?
And here’s the one thing you should prioritise when choosing body care products: credibility. For skincare and body care brands, establishing credibility and trust is crucial and essential, but not optional.
It sets the standard for guaranteed product quality and safety. That’s why dermatologist-tested products should always be at the top of your list, especially when you're applying them directly to your skin.
Dermatologist-tested products are the gold standard because they undergo clinical testing and it is not just marketing claims unlike dermatologist recommended. And now, there’s a new name to add to your radar, one that truly delivers.
RUFI fragrance shower gel has officially earned the Dermatest certification, one of the most respected recognitions in the skincare world for proven skin safety. This globally recognised seal is awarded only to products that meet the highest standards through independent clinical trials, including Epicutaneous Patch Testing.
This method used in dermatological testing evaluates the skin compatibility of cosmetic and skincare products. Under the supervision of dermatologists, the product is applied to the skin and monitored for any signs of irritation, allergic reactions, redness, or inflammation using a standardised scoring system.
A product you can confidently incorporate into your daily routine which passed product testing with flying colours. RUFI’s Fragrance Shower Gel underwent clinical patch testing, supervised by dermatologists, who assessed for any skin irritation, allergic response, redness, or inflammation.
They also performed rigorous performance testing, assessing the product before application and again at 24, 48, and 72 hours afterward.
The results confirmed that RUFI’s formula is gentle and safe for sensitive skin. Certified by Dermatest GmbH in Germany, the study reported that no test subjects showed any signs of irritation throughout the process.
“Our certification confirms that the product was tested under dermatological supervision and found to be safe for use on human skin.”
—Dermatest.com
As consumers continue to define value, third-party testing plays a vital role in validating the safety of personal care products particularly those with added fragrances, which are often flagged as potential irritants.
According to Bradbury Group, subjecting your product to a third-party process helps maintain a higher level of safety and reliability for your customers, and it makes them much more likely to have confidence in your products and services.
By meeting Dermatest’s rigorous standards for skin tolerability and safety, RUFI’s Fragrance Shower Gel reaffirms the brand’s commitment to creating products that align with the natural rhythms of life.
RUFI’s core mission is to promote a slower, more mindful lifestyle by turning everyday routines into moments of renewal. Their fragrance shower gel is designed to bring harmony to the body, mind, and environment while helping you enjoy life’s simple moments.
RUFI General Manager Bohao Meng expressed his enthusiasm upon receiving the dermatologist-tested certification for their fragrance shower gel, “This recognition made us really happy, because dermatological testing isn’t just a stamp or a seal, but it’s a promise. A promise that every ingredient, every formula, and every product we create has been rigorously tested to meet the highest standards of safety and efficacy.”
“In an industry where trust is everything, we don’t just aim to meet expectations because we strive to exceed them, and we at RUFI believe that everyone deserves skincare that not only works, but is also kind to their skin,” Meng added.
More than just a beautifully scented daily essential, RUFI’s Fragrance Shower Gel now joins a select group of body care products globally to carry this level of dermatological endorsement.
RUFI’s Fragrance Shower Gel is already available on the brand’s official website and will soon launch at selected retail partners. Furthermore, RUFI is actively working to secure sustainability certifications for its products, ensuring they are cruelty-free, non-toxic, and responsibly formulated. RUFI continues to make everyday personal care cleaner, safer, and more conscious.